Adult Novel Sales Drop While YA Novel Sales Rise

Studies have shown that overall book sales are on the rise, as of December of 2014 studies done by the Association of American Publishers showed that overall sales were up by 4.9% in the first three quarters of 2014. While it is always good to see that book sales are on the rise, it was a bit of a shock to find that the sales of adult books were actually down by 3.3%. These numbers beg that question, how can it be that overall sales are up 4.9% when adult sales are down 3.3%, and the answer to that is that the sales of Young Adult novels was up by a whopping 22.4% as they had been just a year earlier. That is a mind boggling statistic.

Although the sales of Teen books was way on the rise, doesn’t mean that adults are reading less. According to a Bowker Market Research survey, nearly 55% of the YA books sold in that time frame, were sold to adults. 28% of that 55% being between the ages of 33-44.

With all of these YA novels being sold, that is leading to more and more movies being based off of these books, which in-turn increases the book’s sales again, which then leads to more YA novels being produced. It’s a cycle that seemingly will continue to boost the production and sales of YA novels. I personally believe that the YA genre is a growing genre and will continue to be for a long time, until the new fad comes along and takes over the market.



One thought on “Adult Novel Sales Drop While YA Novel Sales Rise

  1. stephaniebaur February 19, 2015 / 5:05 am

    My research on writing for middle grade (the age group directly below young adult) shows that adults are reading down more and more. This trend was really kicked off with the success of the Harry Potter series, but shows in The Hunger Games, Wonder, and Percy Jackson as well. The desire to be young again is perhaps easiest to fulfill when one picks up a young person’s book.


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