The sports journalist in today’s world is a little different than the typical news journalist. The typical journalist has to go out and search for their stories and cater what they find to a wide audience. This is almost opposite of the modern sports journalist. They already know what they will be going to cover, a sports team, and the audience is a very specific one that is already set, the fans of the team. This makes the job both easier and harder. The easier side is the fact that they don’t have to search high and low for that juicy lead. The downside is that they have to do everything in their power to distinguish themselves and provide the fans with something more than the others covering that same game and team.
The sports journalist today does not just write for their local paper and be done. No, instead they are writing across all sorts of mediums. Typical sports journalists are on Twitter in the hours leading up to a game, interacting with fans, posting lineups, etc. During the game, they are often running live blogs in order to keep fans up to date with what is happening in the game. Then they also have a deadline to meet for the paper they work for, usually online but sometimes both online and print. Sports journalists are required to stay active across these diffe4rent mediums because it is the only they can establish their presence and personality and distinguish themselves to recruit an audience.