There is something about reading the newspaper while drinking the morning cup of coffee that is just so iconic in American culture. The truth is though, that image is fading at an alarming rate. People today are caring less and less about that hard copy and moving to the internet as the source of most of their news.
Print newsrooms are continuing to shed jobs at a high rate, confirming many people’s assumption that print is dying. Sites like BuzzFeed and Huffington Post are moving into the reporting market and are supplanting these once media giants. In October of 2013, Yahoo hired New York Times columnist David Pogue; just one example of the mass migration being made from print to digital in the job market. In 2011, BuzzFeed had around half a dozen editorial employees and as of 2013 it had 170. Bleacher Report now has more than 50 paid writers working for them. These numbers are signs that the digital reporting market is booming and that the future of the market is digital.