Social media has definitely changed the scene of publishing. Writers have kept up with the times, connecting to their readers using the myriad different ways social media provides to interact. In this day and age, it’s almost required in order to be successful in the field of publishing. Fans are the primary source of income, as they’re the ones buying the books. It’s important to keep in touch with them, and social media is an easy way to do that. These tools are also essential for those who have chosen to self-publish, as they must rely on themselves to gain readership and sell books.
Twitter lets authors keep personally connected to their audience, allowing them to follow them and therefore essentially their lives. It’s a convenient way to promote new books and so on, and leads to quick consumption as twitter is fairly immediate; the author tweets and their followers see it on their news feeds. Due to this technology, writers have easily widened their audiences and gotten more success out of their pieces.
The same goes for Facebook. It’s a little more restricted, however, as fans must request them as friends if need be. Authors have the choice of creating pages for themselves, on the other hand, which people can “like” to keep updated on the information the page posts. They can also add links to pieces or to their professional websites or what have you in order to gain popularity and viewers. It’s also a great website to advertise on, allowing for easy promotion of writers’ work.
Youtube is one of the most popular ways authors stay connected to their audiences. It’s easy for them to make simple daily or weekly vlogs to keep their fans updated on upcoming work and events. It’s also a bit more personal, as fans get to actually watch their favorite writers rather than just read posts by them. By getting more subscribers, they’re gaining coverage. The more videos they post, the more other people tune in and the more recognition they’ll receive.
Technology has pushed writers to become more involved digitally, and it definitely seems to be helping rather than hurting.