While researching the blogging publishing industry, the name Technorati must have come up more times than I could remember. Upon further investigating, it became clear why. After its start in 2002, Technorati quickly became an authoritative voice in the blogosphere by utilizing their own algorithms to rank the influence of websites based on their content. By 2008, Technorati was indexing more than 100 million blogs (Technorati). Soon, everyone was vying for a spot on The Technorati Top 100, the “Who’s Who” list of the blogosphere. Impressive! From annual reports released by Technorati, it was clear that they wanted the information they gathered to be used to catapult websites and blogs to the next level. Offering feedback and advice from top brand marketers, for the first time in a long time, bloggers and domain owners could now see how they stacked up with the competition on the market. Technorati continues to have an enormous and influential presence in a publishing market that is rapidly growing.
The 2011 report can be found here: http://technorati.com/state-of-the-blogosphere-2011/