This Smithsonian article is more science-related, like my own article, and has some distinctive style points. It is apparent from the first sentence that this author knows exactly who he’s addressing. In an article titled, “Brain Implants May Be Able to Shock Damaged Memories Back Into Shape,” the author begins with “Baby boomers must be pleased to see that scientists are going down so many different paths in not only tackling the enduring mystery of how our brains function, but also in seeing if lost memories can be found.” The very first words he uses to begin his article are “Baby boomers,” immediately establishing the relevance of his article to the likely readers. Additionally, this article does not use many direct quotes, but instead cites organizations and people and paraphrases their ideas. This article offers some original thought, but this type of writing is limited to the introduction and the conclusion. The body is almost exclusively informational.
I am looking forward to using some of the practices of this article in my own work. Namely, I like the idea of citing and paraphrasing more than using direct quotes. The reason for this style point seemed to be that there was such a large volume of information that the author was dealing with, and I may find myself in a similar boat. Moreover, I could learn from addressing the audience. My writing tends to focus on the perfect article for myself, but it needs to be more focused on the audience’s needs.