Personal style is crucial to good writing. As a general rule, bland, static one will not serve an author well.
But there is a fine line between style and writing that is just poor or offensive. A huge part of finding an appropriate style is to carefully analyze your audience.
I’m currently working on a magazine article for Feather Magazine, a very low-key, online publication. Usually, I write in a more professional, distant tone, so I’ve had to start working on a new color of tone to increase my likelihood of publication through Feather.This idea can go two ways. If someone was trying to publish to an academic journal, conversational or casual tone would be lead to a guaranteed rejection.
Audience analysis and familiarity with the intended mode of publication is such a crucial aspect of being a successful author.